Sony Sets February Japan PS4 Debut to Focus on U.S. First
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Sony Corp. will release the PlayStation 4 console in Japan three months after it reaches shelves in North America, as the company seeks to avoid shortages that hurt sales of its predecessor.
The timing will allow Sony to focus on meeting demand in its biggest sales markets for the peak holiday shopping season, Andrew House, chief executive for the company’s game business, said in Tokyo. The machine will be released on Feb. 22 in Japan, compared with Nov. 15 in North America and Nov. 29 in Europe. Sony’s machine will reach 32 markets this year.