Those Big Fat Chinese Weddings

A model presents a wedding dress collection at China Fashion Week in Beijing on October 29, 2010 Photograph by Lilian Wu/AFP via Getty Images

“The shape of the bra cup is built into the dress,” says Chen Yaping, marketing director at Galatea Bridal Boutique in Beijing, pointing to a rack of well-endowed white wedding gowns. “It doesn’t matter how big you are.” Galatea, which takes its name from an ancient Greek myth, is one of numerous bridal shops launched recently in China’s capital, catering to a fast-growing bridal industry—estimated at $57 billion by the China Wedding Industry Development Report—that now mixes Western precedents and local characteristics. A display case within the store exhibits jeweled tiaras next to towering 9-inch, rhinestone-encrusted silver platform heels.

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