The Business of Sports: Peloton Peloton was already connecting millions to its unique brand of exercise when Covid struck, forcing gyms and studios to shutter. Since then, the company’s rise has been meteoric. As the world reopens, the fitness industry faces a landscape remade by the wildly popular stationary bike, alongside personalities new and old looking to take a slice of the market.
Subscriber OnlyBusinessDear NSA, Thanks for Making Us All InsecurePhotograph by Mark Viker/Getty ImagesDavid MeyerSeptember 6, 2013, 3:35 PM UTCDear stupid, stupid NSA,I’ve got to hand it to you: As an agency set up with the task of breaking codes and spying on people, you seem to be doing a pretty sterling job.