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Samsung $299 Galaxy Gear Tests Demand for Smart Watches

Samsung Electronics Co. set the price of its Galaxy Gear at $299 as the biggest maker of smartphones beats Apple Inc. in unveiling a wristwatch device that can make phone calls, surf the Web and take photos.

Featuring a 1.63-inch (4.1-centimeter) screen and 1.9-megapixel camera, the Gear will go on sale Sept. 25, Shin Jong Kyun, head of Samsung’s mobile business, said at the company’s headquarters in Suwon, South Korea. The device syncs with tablets and smartphones using Google Inc.’s Android software to make phone calls.