Fonterra Seeks to Bolster Confidence After Botulism Scare
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New Zealand’s Fonterra Cooperative Group Ltd, the world’s biggest dairy exporter, will appoint a food safety director and strengthen product recall systems after a contamination scare dented the company’s reputation in China.
“We are doing everything in our power to maintain absolute confidence in our processes and products, and to strengthen New Zealand’s already strong food safety and quality system,” Chief Executive Officer Theo Spierings said on a conference call today. While the scare proved to be a false alarm, “we are not going to miss this important opportunity to step up across our entire business,” he said.