The McKinsey Mystique
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Management consulting is an enigmatic business. The industry is ridiculed, reviled, or revered, depending on one’s perspective. The same attitudes hold true for consulting’s standard-bearer: McKinsey & Co., though only the most ill-informed would ridicule a company about which so little is known.
Journalist Duff McDonald’s new book The Firm: The Story of McKinsey and its Secret Influence on American Business promises to pull a Toto and reveal McKinsey more as the Kansas medicine man than as the great and powerful Oz of global business.