How to Make a Small Brand Look Big

From left: Jessica Robertson, Jep Robertson, Korie Robertson and Willie Robertson of A&E TV's Duck Dynasty with Tim McGraw Photograph by Kevin Winter/ACMA2013/Getty Images for ACM

Jeff Bezos, the founder and chief executive of Amazon.com, now owns the Washington Post. Many observers are pontificating about whether Bezos intends to influence the paper’s editorial positions. Much more relevant to those of us in business is his apparent interest in bringing Amazon’s highly sophisticated targeting and CRM techniques to the delivery of news content. His convergence of marketing with journalism could change the news business forever.

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