Camel Maker Returns to TV With E-Cig Ad 43 Years Later

Reynolds American Inc., which once promoted its Winston cigarettes on the “Flintstones” cartoon show, is returning to television for the first time in 43 years -- this time advertising its new Vuse e-cigarette.

The 60-second commercial, which begins airing in Colorado next month, features lab technicians in white coats and zooms in on the microprocessor that controls the sleek metallic Vuse, which like other e-cigs delivers a nicotine-infused vapor rather than smoke. The spot is nothing like Reynolds ads of yore. There are no cartoon spokesmen. Also absent: a jingle such as “Winston Tastes Good Like a Cigarette Should.”