Ubisoft Sees Strong Games Demand on New Microsoft, Sony Consoles
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Ubisoft Entertainment SA is seeing “very strong” orders for its “Watch Dogs” video game and a new version of “Assassin’s Creed” as console makers prepare to ship new-generation machines in time for Christmas.
“There’s a thirst for new products among our clients,” Chief Executive Officer Yves Guillemot said in an interview at the Gamescom trade fair in Cologne today. “It’s been a very long time since the last generation of consoles was released -- there’s very strong built-up appetite that transforms very quickly into preorders. And we haven’t seen the end of it.”