Toyota, Rivals Sell Car Leasing to the Family Sedan Crowd
When Toyota Motor needed to bounce back from an embarrassing series of product recalls and the 2011 Japanese earthquake, it turned to low-cost leases to lure customers to dealer showrooms. It worked. The revived global auto market leader is using the same strategy in 2013, offering $199-a-month deals to keep its Camry in the No. 1 sales position in the U.S.—only this time pretty much the entire auto industry has joined the party.
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