Toyota, Rivals Sell Car Leasing to the Family Sedan Crowd

Once a mainstay of pricey models, leasing attracts the Camry set
Photo illustration by 731; Inflatable: Ryan McGinnis/Alamy; Cars: Courtesy Ford and Honda; Data: J.D. Power

When Toyota Motor needed to bounce back from an embarrassing series of product recalls and the 2011 Japanese earthquake, it turned to low-cost leases to lure customers to dealer showrooms. It worked. The revived global auto market leader is using the same strategy in 2013, offering $199-a-month deals to keep its Camry in the No. 1 sales position in the U.S.—only this time pretty much the entire auto industry has joined the party.

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