Taxibeat's Nikos Drandakis on Launching a Startup Amid the Greek Crisis

The company connects drivers and riders in Athens and five other cities in Latin America and Europe. Drandakis tells how Taxibeat was born as Greece was falling apart

Photograph by Francesco Nazardo for Bloomberg Businessweek

What exactly does Taxibeat do?
Taxibeat is a mobile application that helps a consumer easily locate nearby taxis and choose the best available taxi based on the feedback that previous passengers have given. We introduce a reputation mechanism in the taxi industry, which is something that didn’t exist.