Susan Wojcicki, Senior Vice President for Ads and Commerce, Google
The Google exec talks about AdSense, TV’s future, and more
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AdSense just celebrated its 10-year anniversary. Can you tell me about that project?
Our goal was, how do we enable publishers to be able to focus on the content and have us help them with all the ads? And for users, how do we serve the most relevant ads for them?
And that’s the same technology that helps Google rank things for search?
It’s a little different. We have lots of technologies, and they evolve. Whatever technology we had 10 years ago, we’ve changed. We actually named it Phil.