Pinterest's Ben Silbermann on Male Users, Making Money, and Getting Off-Line

The content-sharing site’s co-founder talks about broadening its appeal, the business model, and excessive use

Photograph by Mark Peckmezian for Bloomberg Businessweek

How are you using Pinterest right now?
I’m like a lot of typical users. I use it to collect recipes. I recently had a kid, so I use it to find activities for the kid. I use it to save gifts for my wife, keep track of things that I might want to buy.