Nascar's Brian France on Crashes, Driver Diversity, and His Driving Flaw
The Nascar chief discusses the stock car circuit’s competitiveness, diversity plan, and his own racing past
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I follow sports, but, to be frank, I’m not a motor sports fan. So if you take me as a test case, how do you sell me on Nascar?
We are about close and competitive competition. There’s contact in the end—within reason, that’s going to happen. Our other motor sports are a little bit … don’t quite claim that particular lane. If we get all that right, you know, we tend to do pretty good with new fans.
Does it start, then, with the track experience?
Going to an event, definitely, is the best way for us to convert. And then on television.