YuMe Said to Be Pricing IPO Below Expected $12 to $14 Range
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YuMe Inc., a provider of online-video advertisements, is pricing its initial public offering below the expected range, said a person with knowledge of the deal.
The IPO, set for later today, will come in lower than the $12 to $14 a share the company projected in its prospectus, said the person, who asked not to be named because the terms haven’t been disclosed. Scott Lahde, a YuMe spokesman, declined to comment.