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Motorola Cheaps Out With Moto X’s $500 Million Ad Budget

The Moto X smartphone’s ad budget won't scare Apple or Samsung
An attendee inspects Motorola Mobility’s Moto X phone during a launch event in New York on Aug. 1, 2013
An attendee inspects Motorola Mobility’s Moto X phone during a launch event in New York on Aug. 1, 2013Photograph by Scott Eells/Bloomberg

Motorola’s new phone, the Moto X, has as good a chance as any to succeed (or fail) in the marketplace. Having spent some time with the phone, I can tell you that as a product, it has all that’s necessary and nothing objectionable.

But building a perfectly good device is not how you win in the smartphone wars. For that, you need marketing and advertising. Which is why Motorola is reportedly ready to spend as much as $500 million to get the word out on its newest phone. Now, $500 million is a lot of money, but let’s put that in perspective.