Motorola Cheaps Out With Moto X’s $500 Million Ad Budget

The Moto X smartphone’s ad budget won't scare Apple or Samsung
An attendee inspects Motorola Mobility’s Moto X phone during a launch event in New York on Aug. 1, 2013 Photograph by Scott Eells/Bloomberg

Motorola’s new phone, the Moto X, has as good a chance as any to succeed (or fail) in the marketplace. Having spent some time with the phone, I can tell you that as a product, it has all that’s necessary and nothing objectionable.

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