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Boeing Noses Ahead of Airbus in Pinocchio Ad Over Jumbo Claims

Airbus SAS suffered a setback in its bid to brand as misleading a Boeing Co. advertising campaign after a regulator threw out the complaint, saying the targeted audience was sophisticated enough to make a nuanced judgment.

Airbus challenged a Boeing ad promoting the 747-8 jumbo’s cost advantage over Airbus’s A380, which ran in trade publications including Flight International. The British Advertising Standards Authority, which rules on false advertising claims, struck down the complaints, arguing the professional audience for which the campaign was intended would understand the underlying assumptions.