Pursuits
JetBlue Seeks First-Class Boost to Trim Gap on Rivals
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JetBlue Airways Corp., trailing its peers in shareholder returns and profit-margin growth, is betting on new first-class offerings to boost revenue in cross-country business travel.
Eleven of its new Airbus SAS A321 aircraft will be outfitted with lie-flat seats and several “private suites” with closable doors in hopes of gaining more of the $1.43 billion generated annually on New York-Los Angeles routes, the carrier said today in a statement. That service, debuting in 2014, also will be offered on New York-San Francisco flights.