H&M Aiming to Catch Zara With Delayed American Web Push

Hennes & Mauritz AB began selling cheap-chic clothes online in Sweden about the same time Google Inc. started crunching its first search results. Fifteen years later, H&M’s American fans are still waiting for Web shopping.

If the hype is to be believed this time around -- the Stockholm-based retailer has postponed twice before -- in August H&M will enter the world’s biggest online apparel market, allowing American shoppers to click to buy $12.95 zebra-striped ballet flats and $59.95 trenchcoats.