Microsoft Learns to Love Apple's iOS and Google's Android

How Microsoft learned to stop worrying and love iOS and Android
Photograph by Brad Barket/Getty Images

For years, some top Windows executives at Microsoft wouldn’t even say the word “Apple” in interviews, although one used the phrase “the fruit company.” Times have changed: In a June interview, Julie Larson-Green, then chief of Windows engineering, said the company should respond to the growing dominance of Apple’s iOS and Google’s Android on mobile devices by developing apps for those platforms. “We can provide unique, differentiated experiences on our devices and on other people’s devices,” said Larson-Green, who on July 11 was named to run Microsoft’s new hardware and studios group in the company’s latest reorganization.

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