Solar Sales Moving From Sofa to Websites to Speed Deals: Energy
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U.S. solar companies are borrowing sales techniques from online retailers to make paying for power as easy as buying an airplane ticket.
The $3.5 billion U.S. residential solar industry is seeking to automate a sales process that often requires representatives to visit prospective customers’ homes. Websites now predict how much power a rooftop system will produce and let homeowners compare prices from multiple installers.