Kellogg Brings in Former Campbell CEO Doug Conant to Teach Leadership SkillsElizabeth Rowe
When Doug Conant became chief executive of Campbell Soup in 2001, the iconic brand was badly in need of reinvention. Condensed soups had fallen out of favor with customers, sales were down, and successful new products were nonexistent. Conant tossed 300 senior executives to the curb and overhauled everything from product lines, to advertising, to store displays.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.