In 1995, John Wiley & Sons first published Wine for Dummies, an instructional for aspiring oenophiles produced in the same format as the rest of the books in the popular yellow-and-black-jacketed reference series, which also includes Personal Finance for Dummies, Auto Repair for Dummies, and (a personal favorite) Raising Chickens for Dummies. But the “For Dummies” brand just took its Wine 101 education a step further. It’s licensed a Wines for Dummies wine, complete with appellations bearing the same design as the books.
The Dummies wines were introduced in May by Vision Wine & Spirits, a New Jersey wine importer and marketer. They cost about $10 a bottle and come in four varieties: chardonnay and cabernet sauvignon from California, and pinot grigio and chianti from Italy.