Why Everybody Loves Tesla

Can Elon Musk, Silicon Valley’s favorite carmaker, win over the rest of the world?
The Tesla Model S Musk: Photograph by David Paul Morris/Bloomberg; Car: Courtesy of Tesla

The Tesla Motors design studio in Los Angeles is a huge open space that usually has a couple of prototype cars on the floor and parts scattered along the walls. Tonight, it’s a lounge, with red lighting, white leather couches dotting tiered plateaus of AstroTurf, Daft Punk on the sound system, and women in little black dresses serving cocktails. A few hundred guests mingle and snap photos. Most are local owners of the Model S, the luxury sedan Tesla introduced last year to near-universal acclaim.

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