Mayer Captivates Yahoo’s Investors More Than Advertisers: Tech
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Marissa Mayer, the Google Inc. executive brought in a year ago to restore Yahoo! Inc.’s lost luster, has revamped products, shaken up management and presided over a 75 percent rally in the stock.
Even so, Yahoo’s fifth chief executive officer in four years has struggled where it matters most: luring advertisers whose spending will put revenue back on a growth path.