'The Heat' Spotlights the Female Moviegoing Market ... Again
In the peak of the summer movie season, a film opening in second place with a $39 million weekend isn’t really news. But when it’s a rare female-targeted blockbuster, like the buddy-cop comedy The Heat, starring Sandra Bullock and Melissa McCarthy—and it’s followed by The Lone Ranger, which bombed at $29 million—Hollywood gets pretty excited. “Funny ladies can open movies!” tweeted Heat director Paul Feig on June 30. “Got it, Movies?”
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