'The Heat' Spotlights the Female Moviegoing Market ... Again

After The Heat’s success, everyone’s talking about producing more movies for women. Will any of them get made?
Photograph by Gemma La Mana/2013 Twentieth Century Fox Film Corporation

In the peak of the summer movie season, a film opening in second place with a $39 million weekend isn’t really news. But when it’s a rare female-targeted blockbuster, like the buddy-cop comedy The Heat, starring Sandra Bullock and Melissa McCarthy—and it’s followed by The Lone Ranger, which bombed at $29 million—Hollywood gets pretty excited. “Funny ladies can open movies!” tweeted Heat director Paul Feig on June 30. “Got it, Movies?”

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