Nissan Brings Datsun Back in Emerging Markets

It’s targeting price-conscious buyers in emerging markets
Photograph by Denver Post

New Delhi fashion designer Rebecca Nelson is the kind of customer Nissan Motor hopes to attract as it revives the Datsun brand: someone on a tight budget looking to buy her first car. Problem is, she’s never heard of the long-dormant auto line. “What is Datsun?” asks the 26-year-old, who earns about $400 a month and takes the subway to work. “If I’m spending my savings on a car, I’ll opt for a tried-and-tested brand.”

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