Nissan Brings Datsun Back in Emerging Markets
New Delhi fashion designer Rebecca Nelson is the kind of customer Nissan Motor hopes to attract as it revives the Datsun brand: someone on a tight budget looking to buy her first car. Problem is, she’s never heard of the long-dormant auto line. “What is Datsun?” asks the 26-year-old, who earns about $400 a month and takes the subway to work. “If I’m spending my savings on a car, I’ll opt for a tried-and-tested brand.”
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