Ronen Zohar wants man caves everywhere to stock hummus along with the salsa and beer.
The chief executive officer of PepsiCo Inc.’s Sabra Dipping Co. venture recently approved its first national U.S. hummus television commercials. One instructs consumers to “dip life to the fullest” by dunking carrots and chicken wings into the mashed chickpea concoction. Sabra soon will kick off as the National Football League’s official dips sponsor.
