Mail.ru Outshines Facebook in Russia With Monsters on Mobile
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Mail.ru Group Ltd. is reducing reliance on advertising revenue in Russia and plans to expand against Facebook Inc. by luring mobile users with a combination of online communication and entertainment.
While online games in the U.S. and Europe have historically been based on subscriptions, the Russian company follows a free-to-play model developed in Asia by operators including Tencent Holdings Ltd., Dmitry Grishin, chief executive officer of Mail.ru, the country’s largest social-network operator, said in an interview.