Pursuits

Zuckerberg Brings Silicon Valley Friends to Sun Valley Retreat

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Facebook Inc., Google Inc. and Netflix Inc. are sending more executives to the annual Allen & Co. gathering of moguls in Sun Valley, Idaho, the latest sign of technology’s growing role in entertainment.

The conference, which dates back to 1983, has been called summer camp for billionaires. Executives from media, finance and politics mingle at the mountain resort between presentations on business trends and social issues, brought together by New York investment banker Herb Allen. Major media deals from Walt Disney Co.’s 1996 merger with Capital Cities/ABC Inc. to Comcast Corp.’s 2011 acquisition of NBC Universal were hatched there.