ZTE Targets European Smartphone Retailers to Chip at Samsung
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ZTE Corp., the largest Chinese handset maker, plans to sell more smartphones directly through retailers in Europe to improve its brand awareness, the company’s head of mobile phones said in an interview.
“Right now it’s the operators in Europe who choose our brand,” He Shiyou said in Stockholm this week. “In the coming three years we’ll make a transition from focusing on operators to focusing on the open market.”