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Artist Growth's Management Software for the Music Business

Artist Growth uses data analytics to help manage musicians’ finances
Ke$ha: Her managers use Artist Growth to help keep track of recording and touring schedules
Ke$ha: Her managers use Artist Growth to help keep track of recording and touring schedulesPhotograph by Christopher Polk/Getty Images

From Napster to Spotify and Rdio, there’s been no shortage of innovation in digital music services. Not so when it comes to business-side tasks such as managing ticket sales, touring expenses, or an artist’s array of social media accounts. Financial management software made by companies such as Oracle and Salesforce.com hasn’t really clicked with musicians and record label executives because it isn’t tailored to the music industry, says Scott Booker, the manager of psychedelic rock band the Flaming Lips. “People who are creating software don’t typically understand the intricacies of how the music business works,” says Booker, who’s also the chief executive officer of the Academy of Contemporary Music at the University of Central Oklahoma. “We all do things in a haphazard way.”

Data analyst and singer-songwriter Matt Urmy has developed software called Artist Growth, an online and mobile hub from which musicians or their managers can keep tabs on scheduling and financial affairs. Besides tracking performers’ interview schedules and what concert promoters or T-shirt sellers owe them, the software’s analytics can also help determine which regions are the most lucrative for touring or whether a band needs to cut its gas and hotel costs to turn a profit.