Adobe to Buy Neolane for $600 Million to Add Marketing Tools
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Adobe Systems Inc., the biggest maker of graphic-design software, agreed to acquire closely held French digital-marketing company Neolane Inc. for $600 million in cash.
Neolane, which makes tools to help marketers reach consumers through personalized campaigns using channels such as the Internet, e-mail, mobile devices and direct mail, will join Adobe’s Marketing Cloud product line, Adobe said yesterday.