On June 25, Starbucks will increase prices by an average of about 1 percent across U.S. stores. It will be the first substantial price hike that Starbucks has leveled on its customers in about 18 months, when it raised the cost of some products in the Northeast and Sunbelt states.
The good news, for coffee drinkers, is that not everything is getting more expensive. In keeping with Starbucks’s targeted approach to raising prices, it all depends on where you live and what you drink. So in New York, for example, the price of a tall brewed coffee will still be $1.85, but Americanos and lattes will be 1o¢ more expensive. The price of Grande or Venti brewed coffees, Frappuccinos, and Refreshers will remain the same, and customers who bring in their own reusable cup or thermos save 10¢ on any drink, as usual. In other cities, a tall coffee is going up by 10¢. In all, less than a third of beverages will be affected by the price increases, according to Starbucks spokeswoman Lisa Passe. But it’s clear that customers should be prepared to fork out an extra dime on their next trip to Starbucks.