Primerica Channeling R. Kelly Packs Georgia Dome With Believers

About 35,000 people waved towels and banged inflatable noisemakers as Primerica Inc.’s co-Chief Executive Officer John Addison walked across the stage of the Georgia Dome in front of exploding fireworks.

“What we need, Primerica needs, is you, you, you in your seat right now, at your best to commit to go to a level you’ve never been,” Addison shouted, pacing and pointing at the salesmen and saleswomen who traveled to Atlanta at their own expense for the insurer’s four-day conference last week. “We are the answer. You are the answer. It’s our time.”