In Tel Aviv, Nasty Traffic and Navigation Apps Go Hand in Hand

Navigation and parking app makers draw foreign backers
A traffic jam on a highway in Tel Aviv Photograph by Jack Guez/AFP via Getty Images

Tomer Neuner conceived of the Parko app when he was hunting for a parking space in Tel Aviv, circling his neighborhood on a sweltering summer day. “I thought to myself, there’s got to be a way to make the search more efficient for everyone,” says Neuner, 30, who quit his job as a product manager at financial-technology company SuperDerivatives to develop the app. Parko learns users’ habits by tracking their phones and predicts when they’re about to vacate a spot, alerting other drivers in the area. Neuner launched the app in Israel earlier this year and is planning to expand overseas, including to San Francisco and Paris.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.