The Logic Behind P&G's Old-School Manhattan GiveawayBy
These days, there are more ways than ever for a company to get brand recognition—from sponsored tweets to blatant movie tie-ins. But as it struggles to prop up its portfolio of household products, Procter & Gamble is leaning toward the good, old-fashioned giveaway.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.