Accenture Sues Deloitte Over ‘High Performance’ Trademark

Accenture LLP sued rival consulting company Deloitte LLP for infringing the trademarked “High performance. Delivered” slogan Accenture uses in marketing.

Accenture has used the slogan in its advertising since 2003 and spends more than $50 million a year in the U.S. on marketing that uses it, the Chicago-based company said in a complaint filed today in Manhattan federal court. Deloitte’s advertising campaign built around the phrase “High performance. Amplified” infringes Accenture’s trademark, according to the complaint.