Yahoo Buys GhostBird Photo App Maker, Will End IPhone VersionDouglas MacMillan
Yahoo! Inc. is buying GhostBird Software as Chief Executive Officer Marissa Mayer seeks to add more features to the Flickr image-sharing service in a push to attract more users on the go.
Terms of the deal weren’t disclosed. Closely-held GhostBird, which makes the KitCam and PhotoForge2 photo-editing apps for mobile devices, will no longer offer them for Apple Inc.’s App Store or develop future versions that work on the iPhone, Yahoo said in an e-mailed statement today.
Mayer, who last month agreed to pay about $1.1 billion for the image-based blogging platform Tumblr Inc., has been tweaking Yahoo’s services and adding features designed to win back users and advertisers who have fled the Web portal in favor of competing sites such as Facebook Inc. and Google Inc. Improvements to Flickr in December helped Yahoo top 300 million monthly mobile users, up from just 200 million at the end of the last year.
GhostBird executives Travis Houlette and Ye Lu will join the Flickr team, Yahoo said.