Nvidia CEO Sees Automotive Business Growing to $1 Billion

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Nvidia Corp. Chief Executive Officer Jen-Hsun Huang said sales of the company’s processors for use in cars will keep doubling every year to reach $1 billion annually as automakers seek to attract consumers with advanced features.

About 30 new models using Nvidia’s Tegra processor will be introduced in the next two to three years, Huang said in an interview yesterday. The company will add U.S. and Japanese automakers to a list of customers that includes Volkswagen AG’s Audi and Tesla Motors Inc., Huang said.