McDonald's Tries Selling McMuffins After Midnight

Earlier this year, McDonald’s dangled the idea of serving breakfast all day, a much-demanded change that the fast-food giant has tried and failed to make in the past. But even if anytime McMuffins remain out of reach, it looks like the company is committed to extending breakfast hours. This month, an undisclosed number of 24-hour McDonald’s restaurants across the country will start offering a selection of breakfast items from 12 a.m. to 4 a.m., at which time normal breakfast hours are generally under way. “This is not a test,” says spokeswoman Danya Proud in an e-mail.

A “McDonald’s After Midnight” menu reviewed by Bloomberg Businessweek shows such breakfast items as Egg McMuffin, Sausage McMuffin, Egg White Delight McMuffin, Fruit ’n Yogurt Parfait, Hotcakes with Sausage, Fruit & Maple Oatmeal, Sausage Burritos, and Hash Browns alongside such regular late-night fare as burgers, McNuggets, and fries. McCafé beverages will also be available.