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Apple's Plan to Make Its iOS Software Look Cool Again

For the first time in years, Apple is under pressure to prove its design is still cool
Apple's Plan to Make Its iOS Software Look Cool Again
Illustration by 731

At Apple’s 24th Worldwide Developers Conference, starting June 10, many things will be reminiscent of years past. Tim Cook will take the stage at Moscone West and deliver a keynote speech. He’ll report how many apps users downloaded and how much money app makers have earned. He’ll probably wear jeans.

This year’s WWDC isn’t the usual victory lap, though. Since the last time Cook met with developers, Apple’s stock soared to a record high of $702 a share in September, only to slide back down to the mid-$400s today. The market share of its mobile operating system, iOS, fell from 22.5 percent in the first quarter of 2012 to 18.2 percent a year later, as Google’s Android OS share jumped from 56.9 percent to 74.4 percent, according to market researcher Gartner. Apple’s iOS chief, Scott Forstall, resigned following a public fiasco over bugs in its new Maps software.