Google’s YouTube Triples Mobile Sales Amid Wireless Shift
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Google Inc.’s YouTube has tripled advertising sales on mobile devices in the past six months, the company said, contributing as much as an estimated $350 million to revenue at the video-sharing website.
About a quarter of YouTube’s 1 billion global users now access the service via handheld devices, spurring a increase in promotional spending to reach that audience, according to Lucas Watson, vice president of sales at YouTube.