France Telecom Seeks Cable Cross-Selling Deals for Expansion

France Telecom SA, the French phone company whose sales have dropped for the past two years, will look for deals with cable companies to cross-sell services, offering European users packages combining TV, mobile and Web.

The company wants to mimic the relationship between Verizon Wireless and cable company Comcast Corp. in the U.S., which allows the companies to sell each other’s services under their own brands, strategy chief Elie Girard said.