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American Pickup Sales Leading Best Industry Year Since ’07: Cars

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Business is booming at Pioneer Natural Resources Co., an oil and gas exploration company, and so is its demand for pickups. Pioneer bought more than 250 new Ford F-Series trucks since August and is ordering 200 more.

“We’re definitely going through a growth period,” said Lynn Lyon, the Pioneer executive in charge of purchasing the trucks and converting them to run on the natural gas Pioneer extracts by fracking rich reserves from Texas shale fields. “If you drive through our parking garage, you will see a lot of very nice, new, high-end Ford trucks.”