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McDonald’s Pushing Meat as Salads Fail to Lure Diners

McDonald’s Corp., struggling to project a healthier image amid complaints about its high-calorie food, is having a hard time persuading customers to buy salads.

Even with such names as Bacon Ranch and Southwest with Crispy Chicken, salads make up 2 percent to 3 percent of U.S. restaurant sales, Chief Executive Officer Don Thompson said today at an investor conference. By contrast, the Dollar Menu generates 13 percent to 14 percent of sales, he said.