How Fast-Food Eaters Split Along Ethnic Lines

Nothing tops ethnicity as a predictor of a diner’s taste in fast food.

Asian Americans are nearly four times more likely to visit a Jamba Juice than the average consumer, but less likely to visit McDonald’s, Burger King, Wendy’s, and Taco Bell, according to a report released today by Placed, a location analytics company. “Ethnicity is quantifiably in the driver’s seat when determining fast-food consumption,” says Placed Chief Executive David Shim. “No single demographic trait—age, gender, income—provides the signal that ethnicity does in terms of restaurant preference.”