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Mao’s Red Flag May Need to Evoke Panda DNA to Challenge Audi

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Chairman Mao Zedong’s Red Flag sedans go on sale to the public tomorrow after a $300 million overhaul, pitting the symbol of Communist privilege against Volkswagen AG’s Audi for China’s elite.

China FAW Group Corp., which built the first Hongqi -- as the brand is known in Chinese -- for Mao in 1958, will hold an event tomorrow evening to mark the start of retail sales, according to Fan Xiaojing, a marketing executive with the state-owned automaker. He declined to provide pricing details.