SABMiller Sells Cassava Beer to Woo African Drinkers

SABMiller introduces a quaff to woo African drinkers from home-brews

Eugene Shepherd admits he’s no beer expert, but he’ll tell you the bottle of Eagle Lager he treats himself to every week is a step up from the murky home-brews that had been his preferred tipple. He now saves his pocket money all week so on Saturdays he has the 1.20 cedi (61¢) for an Eagle, a beer brewed from locally grown cassava that SABMiller introduced in Ghana in March. “Eagle is my first experience with beers,” the 20-year-old student says as he settles into a plastic chair at a roadside bar in Sogakope, a dusty town of 88,000 stretched along the highway 150 kilometers (90 miles) from the Ghanaian capital of Accra. “I really like this drink.”

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