Heavy Metal Rocks in Europe's Cruise Market

Tour operators try specialty runs to revive Europe’s soggy market
The music lured about 2,000 metal fans to the “Mein Schiff 1.” Most were first-time cruisers Photograph courtesy TUI Cruises

Miland Petrozza, the front man of German thrash metal band Kreator, is used to his fans wading through mud and sleeping in tents. Rarely do they arrive at his concerts after an afternoon of shuffleboard. Yet when he shrieked the lyrics “let there be darkness, let there be blood tonight” across the decks of luxury liner Mein Schiff 1 in early May, the passengers of Europe’s biggest heavy metal cruise gladly left their deck chairs behind for the chaos of the mosh pit.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.